What’s New

Aromatic rice is a general term used for rices with a perfumy, nutlike flavor and aroma. Among the more popular aromatic rices are Basmati and Jasmine. Soon these rices will be available in the Jack Rabbit label.

Basmati is a fragrant, nutty-tasting long grain rice grown in the Himalayas and Pakistan. “Bas” in the Hindi language means “aroma” and “mati” means “full of,” hence the word Basmati — or “full of aroma.”

Basmati is popular in rice pilaf or as a side dish for curry.

Named after the sweet-smelling jasmine flower, jasmine rice is a long grain rice native to Thailand with a delicate floral and buttery scent. The rice is originally grown in Thailand, but is now also grown in Laos, Southern Vietnam and Cambodia. It’s commonly referred to as Thai fragrant rice or Thai Hom Mali rice.

Jasmine Rice is prominent in Southeast Asian cuisine and is a perfect pairing for curries and stir-fries.